Executive Education

Testimonial : Tanja Valcic

HEC Paris EMBA English Modular, Major in Luxury

As I worked in the Fashion Industry, it was important for me to acquire some additional framework to better understand the whole value chain in Luxury industry. The Academic Director of the program, Jean-Noel Kapferer is one of the most famous HEC Paris Professors and a true thought leader in the Luxury Industry and particularly in Branding. This motivated my application to this Luxury Major.

Overall, it was a great program that is a perfect mix of theoretical concept and business cases from the real life. You have an excellent mix of the French and Italian business model in order to understand the entire luxury industry -rules, brand extension, product differentiation, vector of growth, origins. This program is a great opportunity to leverage on if we are considering turnaround in our carrier, as the accelerator to achieve it. From the logistic point of view, the lectures are provided in the best luxury places (French Palace, Luxury Hotels in Italy, Fashion Famous worldwide companies (French, Italians, others), famous restaurants, Iconic brands. The guest speakers are famous CEOs, Head of Marketing & Sales that are willing to share the key sucess factors of their company's and are eager to transmit their experience and quick win tips. It was an exceptional personal experience.

Tanja Valcic
HEC Paris EMBA English Modular, Major in Luxury

Former Head of Credit Management at Lanvin

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