Executive Education

Advanced Certificates and Open-enrolment Programs

International Business Development

How to expand your business on a global scale

Ensure long-term, sustainable growth to expand your business on a global scale.


Quick facts


Level: Expert
Language: English 
Duration: 4 days 
Location: HEC Paris Le Château

Advantages

  • Interactive learning approach
  • Case studies
  • Individual action plan

Tuition fees:
4,120 € excl. VAT

Including lunches but excluding accommodation.

Location: HEC Paris Le Château
Dates of next session: Monday 29 May 2017
Duration: 4 days

29 May - 1 June 2017

The program is designed for executives, managers and global project managers involved in the international development of their companies.

The aim of the program is to help you:

  • Develop a product and services strategy that is fully aligned with the international expansion ambitions of the company
  • Reinforce the necessary skills to establish close working relationships with suppliers, distributors, retailers and institutions
  • Communicate, influence and negotiate more effectively in international settings
  • Leverage international expansion strategies to obtain tangible results.

The program will cover the following topics:

  • The challenges faced by companies when expanding abroad
  • Fundamentals of cultural intelligence
  • Strategic assessment of the company and export diagnosis

You will also be able to find out how to:

  • Use the Marketing Business Development plan as the roadmap for international expansion
  • Bridge cultural differences, convince and influence in international settings
  • Negotiate solutions in contexts where culture and organization have a significant impact
  • Integrate digital business models into the Marketing Business Development plan
  • Implement the international sales development of the company

Other programs in Advanced Certificates and Open-enrolment Programs


Contact us


Valérie Lancelot
lancelot@hec-crc.fr
+33 (0)1 39 56 75 86

Information

Duration:
4 days
Language:
English
Dates of next session:
Monday 29 May 2017
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Dates of next session

Place: HEC Paris Le Château
Dates of next session: May 29, 2017

29 May - 1 June 2017


Tuition fees:
4,120 € excl. VAT